Milan Furniture From China

The Milan Furniture Festival is quite well known around the world. This year, ZJU became the first school in China to be invited to submit work for it. That being the case, we considered this project to be quite a serious representation of Chinese Industrial Design and its education so we set high goals. Our aim was to design a brand that would work well with both the international concepts of what China is and what China actually is to its people. With this brand we went on to generate a line of products to be displayed.

My role was as a Project Leader. However, I was also heavily involved in the Design Team. As a project leader it was my responsibility to head one of the two project teams. The other was to be lead by some other students and Ying Fantian. I was put on as a team leader because of my international experience and interest in project management. During the project I worked with about 10 people, a few of whom I had not worked with before.


This is a house found in Anji, a village known for its bamboo and used in film "Crouching Tiger Hidden Dragon." We were inspired by the organic form created with straight members.


Before I was given this project, Ying Fantian made some suggestions about the brand we should form. He suggested that China had a lot to offer in the area of bamboo - especially in certain applications that could not be found in any other countries. He also was of the mind that implementing technology in excess within a product was close to uniquely Chinese. Given this realm of thought, my team and I built a our brand around bamboo technologies and creating products that held elements of design that might be common in western furniture, such as the ones our work would be compared to in Milan, while also using elements of the traditional design of China.

Being associated with bamboo, we decided to create products in two subgroups, grassroots and modern design. For the purpose of a brief this would mean we were to use the same design system and elements to create two relatively different approaches that would appeal to different slices of society, both affected by the western world but nonetheless fundamentally Chinese.


This is one of my concepts inspired by the house seen above.

We were given a 4 x 3 metre exhibition space in Milan and decided to split it to suit our separate product lines. We asked people in the team to offer some concepts for each sector which we would go over in meetings. We would talk about each concept and I would put minutes online. We would then request that people develop the seemingly most successful concepts and come up with some more new ones.

As well as holding regular meetings to create our brand and then demonstrate it with a product line, we also did an amount of research into a few areas. Our prime interest was the innovative use of bamboo, so we contacted a some local establishments associated with this science. We found a few manufacturers as well as a research center that agreed to support our interest. They offered us information on many materials made from bamboo and showed us an extensive sample set that we later used in concepts.

In the end, we presented our work to Ying Fantian after he returned from Australia in January 2007. As I was leaving China a few days later I gave my position to Yao LinNing, one of my classmates. Later I was informed that there was no final submission made to the competition because the lab and manufacturers were understaffed during the New Year holidays.


This is a bowl using carbonized bamboo which ends up being quite similar to a low density ceramic.

This project was an interesting experience for me in a few ways. It was the first large project with very little guidance that I had managed alone. It involved about 10 students in my team and counted for about 1 month continuous work by everyone, although some of the team was only with us for the last two weeks. It was rushed and on occasions a bit stressful but much less so than large projects I had done previously. When I look back on it I think the main reason we were not so anxious is because we were part of a system and we could count on the system. We did not imagine that it would take the place of our work if our work was not good enough, but the system was there working beside us and would take the concepts that we delivered and help us turn them into a finished project. The system was the lab and the fact of a lab manager and a secretary. In this project, they were not commanding us. In a sense, I was commanding the team but I decided to lead a flat team so everyone had an opportunity to contribute interesting ideas. This meant that we could count on one another and we could move together though our individual ideas. We tried to ensure that there would not be subgroups that may disturb our flow but we also tried to use our resources. I found that if we each performed our roles and counted on one another to do so as well we would work very efficiently.

Our output was not perfect but the experience was exhilarating and we all understand each other much better because of it.

Below is a library of images assosiated with the Milan project

Milan Funriture Festival

The Real Introduction to Lab 318

Lab 318 is essentially a commercial design studio based within ZJU and run by members of the design department. It is populated by students from the fourth year of the undergraduate program and masters students, as well as including a number full of time employees. We are made up of a few core teams that generally participate in different kinds of work. However, we often cross pollinate and most people work on at least 2 teams at any one time. The focuses of the teams include electrical, manufacturing, innovation, commercial work and competition work. During different times of my stay I worked on 4 of these teams but spent most of my time in the innovation group. We would often break a major project between the teams to either get multiple outcomes from one brief or to build parallel work flow. Out clients range greatly but during my stay we were gradually moving toward a more innovation centered work flow so we held preference for jobs that would call for this.

Red Dot 2006

This was an effort that the Creative group (and later some other ZJU competition teams) put towards the 2006 Red Dot Concept Award competition. This competition is open so we spent a lot of time looking for a good approach.

My role on this project was as an innovation team member. During the course of the project I did a few specific things for the team including a few "Getting Out of the Box" sessions and another "Looking for Need" workshop. Details on these are below:

1. "Getting Out of the Box" sessions: These were a number of occasions designed to press some of the importance of leaving the lab and seeing more of the world to get more informed design outcomes. We walked around some areas of Hangzhou for quite some time, documenting human behavior and looking for weak signals and discussing design needs that we were seeing or experiencing.
2. "Looking for Need" workshop: This was a workshop where we discussed finding the need behind a design and finding a need before creating design. The goal was to start to introduce some of areas of interest for our Red Dot submission to find some problems that were not too big to tackle.
   

I was not part of the finishing team because by the due date of this project the Creative Group had dissolved and I had been moved into Lab 318. I was then busy with other projects and a new team was created to finish up the Red Dot submissions.

I was only really involved in this project for a few weeks but during that time I became a lot more confident that I had something valuable to offer others and I became a lot more able to speak publicly and without prompts. I think I also learnt about managing group projects and working towards a team ideal a little better. These things mentioned, I think I learnt more by watching the other student's approch to the project than by my own experience. They worked so much harder and did so much more contextualizing research than any other group of designers or design students I had ever worked with. I got the impression that they were really interested in their work and they they were really interested in winning. I found out later that this paid off.

Zing Gang and a Workshop

As part of our preparation for the Red Dot competition the creative group went to Zing Gang, a larger newer campus of ZJU, to do a workshop on innovative pipelines for groups.

Before we started they showed me around the campus for a while. It was quite beautiful and very spacious although not quite complete. Between classes the rodes teamed with students and bikes and during classes they were baron with almost no one walking around. It is enclosed but so large that walking through it would not be convenient for most people so the only people there were students.

The aim of the workshop was to help students work together on innovative or concept rich projects from a western point of view. I was talking about a few ways of looking at tasks and breaking them up to create better work hand offs within long projects. The method I was discussing involved having various meetings involving the whole team to ensure continuity and being true to the intentions of other project teams within the group.

Before I started talking we walked around to find a good place for everyone to sit down. There is a body of water in this campus so we thought sitting near it would be nice. I found a tree and tried to climb up and sit in it so I could look over the group better but as I swung on the first branch it broke and I fell to the ground. This was quite amusing and we eventually decided sitting on the ground would be safer. On later attempts of climbing on things I was cautioned as people reminded me of this incident. Perhaps one day I will learn.

After introducing the ideas we did a trial run with a slightly reduced work flow as we only had one afternoon and a team of about 20 people. We started with a finding need exercise in which people would conduct random interviews on the streets of the campus during lunch time. After a while we presented findings back to the group and moved on to information processing and then brainstorming.



By the end of the day we had a lot of concepts and were all tired so we went to a restaurant just outside the campus and had a big meal. That night I went to a Korean drinking party that turned a bit risqué before ending with an underage American boy passing out. I for some reason offered to carry him off and which was quite a ordeal. Eventually I got home to find that I had had some form of food poisoning and was quite ill for the next day or two. I miss China.

Design Boom: Shelter in a Cart

This was a group approach to a Design Boom competition titled Shelter in a Cart. The aim of the competition was to develop a cart for homeless people that could be used both to move belongings as well as provide shelter for the owner.

My role on this project was as a member of the core innovation team. In this role I helped manage other parts of the team and helped people contextualize homeless situations around the world. I also ran a workshop called "Finding Need" that aimed to help people look at ways to find problems that are not too hard to solve. I was asked to do this because I had been working for a company in the United States doing a large scale feasibility study on a management work over that required me to find problems within the current system that were solvable within the context of the desired change.

I was not able to be part of the finishing team as I was out of town on another project during the time of the final push.

I think that I learnt a few things from this project, but what has seemed most valuable was the knowledge that things I know and have learnt through experience or formal education can be useful for other people. At the time of this project I was struggling hard to overcome the language barriers and although a few member of the team were quite good at English, most had quite a bit of trouble and at this point my Chinese was non-existent.

Creative Group

After about a week of waiting to be placed in a working environment I was called by one of the first students I had met and he chaperoned me to my work place. I talked though the nature of the group and a short while later it was lunch. After lunch, the guy I already knew had some stuff to do so I returned to the lab to finish up the day with the rest of its members.

The group I was to be part of was a team of about 10 students all working to win as many competitions as possible. Although there was no full time management, a member of staff would occassionally come in to offer a hand. The rest of the time 1 or 2 of the students would keep the team moving although most of the members were also working on their own projects in their spare time. They had a great track record!

We participated in a multitude of competitions and I was given a key. My colleagues were also interested in my work and when I showed them they asked me to give a few talks about a some of the things I had done.