Milan Furniture From China

The Milan Furniture Festival is quite well known around the world. This year, ZJU became the first school in China to be invited to submit work for it. That being the case, we considered this project to be quite a serious representation of Chinese Industrial Design and its education so we set high goals. Our aim was to design a brand that would work well with both the international concepts of what China is and what China actually is to its people. With this brand we went on to generate a line of products to be displayed.

My role was as a Project Leader. However, I was also heavily involved in the Design Team. As a project leader it was my responsibility to head one of the two project teams. The other was to be lead by some other students and Ying Fantian. I was put on as a team leader because of my international experience and interest in project management. During the project I worked with about 10 people, a few of whom I had not worked with before.


This is a house found in Anji, a village known for its bamboo and used in film "Crouching Tiger Hidden Dragon." We were inspired by the organic form created with straight members.


Before I was given this project, Ying Fantian made some suggestions about the brand we should form. He suggested that China had a lot to offer in the area of bamboo - especially in certain applications that could not be found in any other countries. He also was of the mind that implementing technology in excess within a product was close to uniquely Chinese. Given this realm of thought, my team and I built a our brand around bamboo technologies and creating products that held elements of design that might be common in western furniture, such as the ones our work would be compared to in Milan, while also using elements of the traditional design of China.

Being associated with bamboo, we decided to create products in two subgroups, grassroots and modern design. For the purpose of a brief this would mean we were to use the same design system and elements to create two relatively different approaches that would appeal to different slices of society, both affected by the western world but nonetheless fundamentally Chinese.


This is one of my concepts inspired by the house seen above.

We were given a 4 x 3 metre exhibition space in Milan and decided to split it to suit our separate product lines. We asked people in the team to offer some concepts for each sector which we would go over in meetings. We would talk about each concept and I would put minutes online. We would then request that people develop the seemingly most successful concepts and come up with some more new ones.

As well as holding regular meetings to create our brand and then demonstrate it with a product line, we also did an amount of research into a few areas. Our prime interest was the innovative use of bamboo, so we contacted a some local establishments associated with this science. We found a few manufacturers as well as a research center that agreed to support our interest. They offered us information on many materials made from bamboo and showed us an extensive sample set that we later used in concepts.

In the end, we presented our work to Ying Fantian after he returned from Australia in January 2007. As I was leaving China a few days later I gave my position to Yao LinNing, one of my classmates. Later I was informed that there was no final submission made to the competition because the lab and manufacturers were understaffed during the New Year holidays.


This is a bowl using carbonized bamboo which ends up being quite similar to a low density ceramic.

This project was an interesting experience for me in a few ways. It was the first large project with very little guidance that I had managed alone. It involved about 10 students in my team and counted for about 1 month continuous work by everyone, although some of the team was only with us for the last two weeks. It was rushed and on occasions a bit stressful but much less so than large projects I had done previously. When I look back on it I think the main reason we were not so anxious is because we were part of a system and we could count on the system. We did not imagine that it would take the place of our work if our work was not good enough, but the system was there working beside us and would take the concepts that we delivered and help us turn them into a finished project. The system was the lab and the fact of a lab manager and a secretary. In this project, they were not commanding us. In a sense, I was commanding the team but I decided to lead a flat team so everyone had an opportunity to contribute interesting ideas. This meant that we could count on one another and we could move together though our individual ideas. We tried to ensure that there would not be subgroups that may disturb our flow but we also tried to use our resources. I found that if we each performed our roles and counted on one another to do so as well we would work very efficiently.

Our output was not perfect but the experience was exhilarating and we all understand each other much better because of it.

Below is a library of images assosiated with the Milan project

Milan Funriture Festival