In China, it seems that people are always getting married and subsequently always having wedding photographs taken. Unlike the western world, this is quite a lengthy ordeal and often extends well beyond the wedding day. The tradition is to create books and books of images of the couple in various situations and doing various things. The outfits can range from Indian traditional clothes, to pirate outfits to native American costumes to typical wedding clothing underwater with scuba gear over the top. The couple will spend a lot of time and money ensuring they have an appropriately eclectic set of albums.
In order to support such a strange industry, many places that would usually be professional photography stores often team up with costume stores that stock rent-able outfits designed specifically for this purpose. It should also be noted that almost all wedding dresses are rented, regardless of the price of the wedding. Also, the bride does not just rent one gown - she often wears up to 10 different gowns on her wedding day alone.
As well as the odd photographs, couples usually like to take photos in beautiful places with traditional wedding clothing (western style). So whenever one goes to a pretty place like West Lake, it is likely that a number of wedding parties will be spotted. Perhaps a few brides and grooms and a photo team. Interestingly, there is not a huge concern about shoes and the bride will often were sneakers under her dress. Also the weather seems not to affect their propensity to go on such photo making expeditions. They are there rain or shine.
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