This project is a combination of custom tire valves and a central display unit that can warn of pressure loss in any of the tires. Our task was to give an existing system a face lift and make the central control system easier to interact with. We worked on this project for more then 3 months. It is now in production.
My role was consulting, which in this case meant branding and copy and just about nothing else. The project was underway before I joined Lab 318 and I only had a chance to become involved towards the end.
I thought this project was quite cool once I got involved and knew what was going on. The device worked by having a wireless valve cap on each wheel that would transmit pressure information back to the central unit on the dash of the user's car. It would indicate if there was a flat or if there were pressure differences between the tires.
In the copy that was written for this product, some statistics were stated that claimed that more than half of the serious automotive accidents today are made worse by inappropriate tire constitutions and that this device would substantially increase safety I do not know it this was true but if so it seems like a revolutionary product. At the time I had not seen anything like such a turn key solution.
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